Zazzle SEO

Traffic is the oxygen of the Internet; however, there are only two ways to get it: paid or free. Traffic is so essential that the world's largest and most significant websites and online platforms are ranked by how much monthly traffic they can attain monthly, quarterly, or yearly.

Each traffic estimate comes with the potential to make money and income for yourself and your wealth. But there is a catch. In terms of traffic, you either have to pay for it or get it for free. Savvy Internet people know how to get it for free, and since time is money, people pay for it.

Alas, there are ways for people to get free traffic, either through viral marketing via social networks, email, or SEO. Now, whenever you hear the term SEO, think of free traffic. Yep, as valuable as traffic is, you can get it for free; well, not free because it took time for you to appreciate proper SEO, but you know what I mean.

Avenue for Passive Income 💸

With Zazzle SEO, you can make money organically without marketing your products on social media and using PPC.

Money in the niches 💰🔒

With Zazzle SEO, research and select a topic around the season(s), like World Earth Day or Halloween, and make products on that season and, most importantly, create a product title around your keyword. Make sure that the keywords you use are relevant to your design. So you can pop up in the Zazzle SERPs(Search Engine Results Pages) when a potential customer queries the topic.

SEO Course 101 📊

Before we get into the depth of Zazzle SEO, let's first dive into the topic of SEO. Though it is a growing multi-billion market, SEO has three main categories: keyword research, on-page optimization , and off-page optimization. The scope of SEO goes beyond Zazzle and your store in general; however, it convergences into those three topics, so in your Zazzle seller journey, you will find yourself doing these three things(keyword research, on-page optimization, and off-page optimization) to rank and get organic traffic and generating sales.

Keywords, oh keywords 🔑

Four categories divide keyword research:

• Information
• Navigational
• Commercial Investigation
• Transactional

Since we are selling on an e-commerce platform, we only focus on the last three: navigational, commercial investigation, and transactional. Moreover, people who shop at Amazon or Walmart do not go for information but for commercial investigation; when you create a Zazzle product with the keywords "Funny Cat T-Shirt with Pink Flowers | Cute Cat Lover Tee," this caters to an audience who is looking to find a t-shirt with an affinity for pink flowers and cats go under commercial investigation.

And if your Zazzle store has a lot of designs around pink flowers and cats, this aided the navigation keyword also. Upon introspection, Zazzle ranks stores as Gold, Platinum, and Diamond, focusing on specific sectors of particular affinity that tend to do better. You get a sale if your design hits the spot for a potential customer... boom, and the transaction happens.

Remember, when you create a collection, you leverage the Navigation keywords principle. It is important to align your design and product keywords with what your potential customers are searching for.

Best Keyword Tools for Zazzle Sellers

• Google Keyword Planner
• Zazzlehunt (free trial)
• Google Trends (free)
• Google Search (free) - use the Google search bar to see autofill suggestions

Zazzlehunt is a Zazzle keyword tool that's free to sign up for, and every user gets a free trial. Our Chrome extension is tailor-made from day one to provide Zazzle sellers with the tools to propel them to Platinum and Diamond status with accurate data.

One of our key features is "Alerts" and "Rank Watcher" to monitor rankings across different spectrums in the Zazzle Marketplace for marketplace optimization.

On page-Optimazations🔑

Now that we have covered the pillar of keyword research for Zazzle SEO let us go over one-page optimization. With on-page, i mean product title descriptions. The chart below is an excellent example of integrating your keywords with product titles.